Life insurance that fits your lifestyle
We’re making life insurance easy and simple for adventure seeking Canadians.
Affinity Life Difference
100% Online
Our platform is fully digital allowing you to apply for insurance 100% online from the comfort of your own home.
Community Driven
Supporting local Canadian programs is incredibly important to us which is why we donate a portion of our profits to Mountain Search and Rescue and others.
Right Product
Affinity Life is a licensed insurance broker with access to companies across Canada and we have carefully hand selected the most affordable and best products for you.
Right Advice
Learn for yourself through our learning center or talk to one of our non-commission advisors to get the advice you need.
Our Mission
At Affinity Life, we want to solve some of the biggest problems that Canadians face when shopping for life insurance. From aggressive sales tactics to unnecessary features and upselling, we know the industry is deeply flawed. We are setting out to put the control back into your hands and let you learn, shop, and apply for life insurance on your terms.
Our Story
Affinity Life is an online life insurance platform dedicated to busy Canadians. We believe you shouldn’t have to run through a sales gauntlet to obtain life insurance to protect your family. We’re setting out to finally revolutionize and innovate on an industry that hasn’t significantly changed in the last 100 years. We hope you can join us on our journey. Founded in 2020 and headquartered in Calgary, AB, Affinity Life is 100% founder-owned.
Affinity Life Roadmap
Began Development
Officially Launched in Alberta
Expanded to British Columbia
Secured Funding through BDC
Continue to improve User Experience and Expand across Western Canada
Founder Story
Philip Setter, a Canadian entrepreneur, and climber; spent the better part of the last decade working in the insurance industry. Throughout his career, he has worked with people from all walks of life from growing families to the shareholders of large Canadian corporations.
In 2020, Philip lost a close friend and partner in a tragic
climbing accident. He saw firsthand the devastation that the family went through at the time and continues to go through to this day. Affinity Life was built for all outdoor
enthusiasts who have someone they care about. It will never bring back our loved ones, but it can allow our family to grieve with one less overwhelming stress.
As Affinity Life expands, Philip continues to follow his
mission statement of making it as simple as possible for adventure-seeking Canadians to protect those that they love most.
“Affinity Life was built to put the control back in the hands of the consumer. Learn, shop, compare and apply 100% online for life insurance without the curtains and aggressive sales tactics”
Philip Setter
Affinity Life CEO
OUR PLEDGE
Whether you’re an avid adventurer encompassed by the mountains, or you admire them from afar, we all care for the preservation of our natural wonders.
Affinity Life deeply cares about giving back to the communities and programs which are critical to achieving this goal. A portion of our profits goes back to help support the initiatives of many mountain programs such as Mountain Search and Rescue teams, Mountain Muskox, Tabvar, Alpine Club of Canada, the Association of Canadian Mountain Guides, and others.
Life insurance that fits your lifestyle
Get your quote in seconds, apply online in minutes, and tick this off your to-do list once and for all!