Online life insurance for the Canadian family
We are here to simplify the process. Get your quote in seconds, apply online in minutes, and tick this off your to-do list once and for all!
Applying for life insurance can be confusing. We made it simple, easy and obligation free.
Get an instant no-obligation quote
Apply online in less than 20 minutes
Wait to be approved
Accept your life insurance
“Affinity Life was built to put the control back in the hands of the consumer. Learn, shop, compare and apply 100% online for life insurance without the curtains and aggressive sales tactics”
Philip Setter, Affinity Life CEO
Our Pledge
and the Mountain Muskox.
Proudly canadian
By Canadians for Canadians.
We’re on a mission to put knowledge, education, and power back into the hands of the consumer. We’re setting out to finally revolutionize and innovate on an industry that hasn’t seen a significant change in the last 100 years. We hope you can join us on our journey.
Term life insurance that is affordable and simple
Traditional life insurance with rates that never increase. Guaranteed renewability and convertibility if your health declines. Grace period for missed payments.
- Coverage up to $5M
- Term 10, 20, 30 available
- Include your spouse and apply together
- Multiple companies shopped for best rates
- 20 minute application proesss – it’s that easy!
Our customers share our passion
Here when you need us, out of your way when you don't
Why Affinity Life?
Affinity Life
Other Companies
Learn, compare and apply without high pressure sales
Get your quote instantly without unnecessary meetings
Apply online within 20 minutes or less
Live advisor support when you need it
Commission free advisors to speak with
No unnecessary upselling or complicated products
Life insurance to protect your family
All your questions answered
We want to make sure you understand exactly what you are purchasing. Ask us anything that’s on your mind.
Something that we didn’t answer?
Schedule a call with us or email us anytime. We’re here to help answer your questions!
Affinity Life is a Canadian technology company founded by Philip Setter (who is also an avid climber, skier, and alpinist). It was designed to put the control back into the consumers hands and revolutionize an industry which hasn’t seen change in the last 100 years. You can read more about us here.
We currently offer term life insurance! It’s the most affordable and we think it’s usually the best option for most Canadians.
Hopefully, your loved ones will never have to make a claim on your life insurance, but should it ever be needed we are here every step of the way. Send us an email at application@affinitylife.ca and we can walk you through the process.
There are only two reasons an insurance company can deny a claim. Suicide within the first 2 years and fraud on the application. If you answer the questions truthfully, you have nothing to worry about. Read more about that here.
This is a tough question to answer, maybe, maybe not. Short answer: If you have people that will be financially impacted by you passing away then you probably need it. Read more here.
It depends on many factors, but we believe for most Canadian families it’s the best choice. It’s affordable and covers you when you need it the most. You can read more about that here.
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