Online life insurance for the Canadian family
We are here to simplify the process. Get your quote in seconds, apply online in minutes, and tick this off your to-do list once and for all!
Applying for life insurance can be confusing. We made it simple, easy and obligation free.
Get an instant no-obligation quote
Apply online in less than 20 minutes
Wait to be approved
Accept your life insurance
“Affinity Life was built to put the control back in the hands of the consumer. Learn, shop, compare and apply 100% online for life insurance without the curtains and aggressive sales tactics”
Philip Setter, Affinity Life CEO

Our Pledge
and the Mountain Muskox.
Proudly canadian
By Canadians for Canadians.
We’re on a mission to put knowledge, education, and power back into the hands of the consumer. We’re setting out to finally revolutionize and innovate on an industry that hasn’t seen a significant change in the last 100 years. We hope you can join us on our journey.


Term life insurance that is affordable and simple
Traditional life insurance with rates that never increase. Guaranteed renewability and convertibility if your health declines. Grace period for missed payments.
- Coverage up to $5M
- Term 10, 20, 30 available
- Include your spouse and apply together
- Multiple companies shopped for best rates
- 20 minute application proesss – it’s that easy!
- Jon LamontI am so happy that I was introduced to Affinity Life.
I have always been overwhelmed by the thought of finding the right insurance at the right price for my family and I. They made it easy to compare policies/prices and made the process so seamless.
Thank you for the peace of mind.
I would highly recommend Affinity Life to anyone.Kirstin BartschAs opposed to many companies we attempted to get life insurance through, with affinity we filled out a health questionnaire online Instead of doing a long phone conversation, and were approved even though we participate in outdoor activities like climbing and skiing. The approval process was also very fast. Great experience, highly recommendDale MonetteI've had the pleasure of working with Phil on several life insurance policies and have used his services with many clients assisting them with life insurance needs as well. Phil's expertise and commitment to finding the best product to suit each clients' needs are what sets him apart from the rest. Thanks so much Phil! - Melanie BodhiI would recommend this company 100%! After the birth of our second child, we decided that it was important to get life insurance. I had been hesitant to get insurance but was convinced by my partner that it was important. I found the website easy to use and convenient to do on our own time and pace. I enjoyed the low pressure experience that was also surprisingly informative. It was nice to feel in the "drivers seat" throughout the entire experience.Monica BennettSo glad that I found this website and was able to purchase life insurance for myself without having to talk to a salesperson. The process was quite easy and I didn't feel pressured at any point by the customer service reps. I would definitely recommend it to families looking for life insurance but don't want to have an advisor sales pressure them.AlikGreat no nonsense platform. The entire application was online and only took a few minutes. Great option for anyone looking for life insurance that covers climbing, skiing, and other "extreme sports" often not covered by traditional life insurance options.
Here when you need us, out of your way when you don't
Why Affinity Life?
Affinity Life
Other Companies
Learn, compare and apply without high pressure sales


Get your quote instantly without unnecessary meetings


Apply online within 20 minutes or less


Live advisor support when you need it


Commission free advisors to speak with


No unnecessary upselling or complicated products


Life insurance to protect your family


All your questions answered
We want to make sure you understand exactly what you are purchasing. Ask us anything that’s on your mind.

Something that we didn’t answer?
Schedule a call with us or email us anytime. We’re here to help answer your questions!
Affinity Life is a Canadian technology company founded by Philip Setter (who is also an avid climber, skier, and alpinist). It was designed to put the control back into the consumers hands and revolutionize an industry which hasn’t seen change in the last 100 years. You can read more about us here.
We currently offer term life insurance! It’s the most affordable and we think it’s usually the best option for most Canadians.
Hopefully, your loved ones will never have to make a claim on your life insurance, but should it ever be needed we are here every step of the way. Send us an email at info@affinitylife.ca and we can walk you through the process.
There are only two reasons an insurance company can deny a claim. Suicide within the first 2 years and fraud on the application. If you answer the questions truthfully, you have nothing to worry about. Read more about that here.
This is a tough question to answer, maybe, maybe not. Short answer: If you have people that will be financially impacted by you passing away then you probably need it. Read more here.
It depends on many factors, but we believe for most Canadian families it’s the best choice. It’s affordable and covers you when you need it the most. You can read more about that here.
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